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Website Optimisation Strategies

Want to build traffic to your websites? Here are a few tips that may help you succeed.

Register a domain name. It does help if you can register a domain name indicating what you have to offer. However if that is not possible then you will have to create awareness about what your website offers. www.elephant.co.uk is a website that sells insurance, heavy advertising must remind consumers of what the website is offering.

Content: Good content is vital. Users need a reason to comeback to your site and recommend others to it.

Website coding: make sure your website has the correct tags so search engines can index your website correctly.

Submit to search engines: Submit your website to the popular search engines like Google, Yahoo, MSN.

Create links with other websites, this will help improve your ranking and search results among search engines.

Update your content. Remember you must give users a reason to come back so keep your content updated.

 

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Recommended Books

Principles of Marketing by Philip Kotler

Principles of Marketing by Frances Brassington and Stephen Pettitt