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SMART Objectives exercise 3

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You have now found secondary information on your chosen industry and listed the types of primary research information your company may use to assist them to understand the needs of their potential consumers.

The company now wishes to set out what it wants to achieve with their marketing strategy.

1) List for LM Ltd SMART objectives to achieve within the PC market.

2) Why are setting SMART objectives important for the company?

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Further reading:

Principles of Marketing by Philip Kotler

Principles of Marketing by Frances Brassington