Attracting the customer and retaining them for the long-term is the overall aim of relationship marketing. What can a company do to keep customers happy anc coming back? Many organisations today have developed from a transactional approach to marketing to now a relationship marketing approach. The articles below will help you understand these concepts further.
Benefits of Relationship Marketing
Ladder of Customer Loyalty
Components of Customer Services
Managing Customer Services Online
Customer Relationship Management (CRM)
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