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Questionnaire designTweet

When designing a questionnaire there are a number of different types of questions you could ask the respondents depending on the objectives of your research. We will go through these below.

 

Closed question

The aim of a closed question is to get a either one of two responses.

Example.

Do you cycle? Yes or No

Do you own your own property? Yes or No

 

Open question

The aim of this question is to try to get the respondents views and opinions on a certain topic.

Example:

What are your views on the new cycle highways launched within London UK?

What are you views on Learnmarketings website?

 

 

Prioritising questions

A prioritising question aims to get the respondent to rank the order of their answers. The data is then analysed and presented in the form of percentages. The objective is to obtain quantitative data.

Example

In the order of importance what feature is important to you when you are purchasing a laptop. 1 is the most important and 9 is the least important.

• Keyboard
• Sound
• Speed
• Design
• Screen size
• Number of inputs
• Memory size
• Hard drive space
• Brand

 

 

The scaled question

A scaled question falls between an open and closed question. Respondents are again forced to pick an answer, but they are given a scale in their responses to guide them.

 

Example

How did you find todays training programme? Please ring the appropiate answer

I learnt a lot

I learnt a fair bit

My knowledge is the same

I did not learn anything

 

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