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Marketing Mix Exercise : Product Strategies.

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For answers click here | View a powerpoint slide Marketing Mix

 

As the Marketing Manager, you know the product (s) has to be right. The PC industry is competitive, lifecycles are short, the marketing mix ingredients have to be correct.


Looking at the points covered in products:

1. Apply Kotlers theory of benefits to the computers LM Ltd wish to sell. What benefits are consumers really getting from purchasing one of LM Ltds PC’s? What particular product decisions are important in the product planning process?


2. Draw a product life cycle for one of LM Ltd computers and show at what point the firm will re-invent or update the product.

 

Answers