|
 |
|
For Marketing Learners Globally
Home | Marketing Lessons | Marketing Exercises | Marketing Online Quiz | BTEC National Marketing (UK) | Marketing Glossary | |Marketing Powerpoints | Marketing Cliparts | Educational Links | Newsletter | Virtual Lectures | About Learn Marketing | Contact | British Bookstore|
Marketing Environment Exercise
The personal computer market is very competitive and is influenced by many internal and external factors. Some of the uncontrollabe factors that influence the personal computer market include, political , economical, social and technological factors that can have an impact on the organisations strategy. We just have to look at Microsoft and the anti- competitive lawsuit which was brought against the company in the USA which had an impact on how the company sells its product.
Exercise:
List below the PEST factors that could influence LM Ltd marketing strategy.
Answers
Political.
1. Government legislation from the selling of goods one to one or over internet.
2. Government taxation policy. Direct or indirect tax on consumers and businesses.
Econnomical
1 Inflation rate.
2 Interest policy and rates.
3 Employment/unemployment levels.
Social
1 Buying habits of consumers.
2 Amount of time spent on leisure activities.
3
Technological
1 Rates of technological change within the business and industry.
2 The internet and popularity of e-commerce.
As listed above LM Ltd will need to take into account the above factors as they may well impact the marketing strategy of the company. Legistation may influence product design, whether the economy is in a boom or recession may influence demand. What computers are being used for may influence the package on offer, and the rate of how fast technology changes again may influence pricing decisions.
Studying Management? Visit www.learnmanagement2.com
Further reading:
Principles of Marketing by Philip Kotler
Principles of Marketing by Frances Brassington
|