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For Marketing Learners Globally
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Marketing DVD Resource One.
Learnmarketing has placed a selection of its presentation on DVD and has written worksheets for learners to complete. In this DVD 7 key topics are covered with supporting worksheets in PDF format. If you are a lecturer this DVD can play an important part in your delivery process. Each presentations are short and the worksheets aim to test the knowledge of the learners.
This generic resource can be used if you are teaching unit 3 Marketing on Edexcels BTEC Diploma and Extended Diploma pathway, or OCR unit 5 Marketing for Business as well as, CIM, Degree programmes and HNC/HND Market Relations.
If you are from outside of the UK, the worksheets are generic so they should fit into any programme.
Topics covered include:
1. Marketing Definitions.
2. Product Strategies.
3. Pricing Strategies.
4. Place Strategies.
5. Promotion Strategies.
6. Service Marketing Mix.
7. Marketing Research.
Cost of DVD Resource One:
£51.99 within UK including postage & packaging.
£59.99 Outside the UK including postage and packaging.
In development is DVD Resource Two which will cover Product Life Cycle, BCG, Ansoffs matrix, SWOT analysis, PESTLE, Segmentation and other analytical techniques.
Studying Management? Visit www.learnmanagement2.com
Further reading:
Case studies from www.thetimes100.co.uk
Principles of Marketing by Philip Kotler
Principles of Marketing by Frances Brassington
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