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Marketing Lessons

Welcome to marketing lessons. Listed below are short worksheets you can complete on the topics you have read on this site. If you are a marketing lecturer you can print them out and hand them out as part of your lesson plan. To complete the lessons you first need to read up on the marketing theory. The lessons are based around LM Ltd a PC Manufacturer selling to the consumer market. It is best to start the lessons in order, although it is ok to skip and do lessons individually. More lessons will be added very soon.

Lesson Answers
What is marketing lesson Click
Market and marketing research lesson. Click
Marketing Environment Click
SMART lesson Click
Segmentation, targeting and positioning lesson Click
Product lesson Click
Pricing lesson Click
Promotion lesson Click
Place lesson Click
Service Marketing Click
Ansoffs/ BCG lesson Click
Consumer Behaviour Coming (i promise)
New product development Click

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