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iPAD to S-pad to Black Pad: Tablet MarketingTweet

From iMacs to iPods to iTouch to iPhones and now the iPad. Apple is no doubt an innovative company changing the various sectors they operate in. The business issue with the tablet market is, will they become a substitute for netbook computers? For advertisers and developers it is another medium to consider when developing their marketing strategy. Which tablet device should they gear their website towards? For whom should they write apps for? Writing business apps maybe a feasible option for business tablet users, as currently, business segments seem to be the main users. Apple currently is the market leader, but it only takes one manufacturer offering the right combination of price and quality to impact Apple iPad sales. But who will that be?

As the iPad takes off, competitors rush to bring in alternative tablet machines, to capture this growing market. The S– Pad by Samsung has a 7 inch screen running Google’s Android operating system, whilst the iPad has a 10 inch screen. Blackberry have also announced their Black Pad, aimed at the business segment.

 

 

Ipad	Samsung Galaxy Pad	Blackberry 'Black'Pad

Certainly on my way to work into London I have observed more business persons with iPad tablets. It is early days, but impressively iPad sales in June 2010 reached 3 million. In 2011 UBS expect sales to reach 20 million. An important question also to ask is have those current 3 million sales cannibalised PC sales? If this is the case and continues to happen we will probably see more manufacturers enter the tablet market. Already Dell and Asus have just done this. This again will have implication for website developers. What may happen in the future is tablet screen sizes maybe be standardised, to make life easy for all!

 

 

 

 

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Further reading:

Case studies from www.thetimes100.co.uk

Principles of Marketing by Philip Kotler

Principles of Marketing by Frances Brassington