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Marketing Tools and ModelsBookmark and Share

Marketing tools are a set of techniques that can help businesses form a decision about their product or service. The decisions can be based around whether they should keep a product or not, whether to move into new markets or when to change a pricing strategy. The various articles below help demonstrate how marketers can use these various tools in aiding them in the marketing management process.

Product Life Cycle

Types of Product Life Cycles

Ansoffs Matrix

SWOT Analysis

BCG Analysis

Generic Strategy

Value Chain Analysis

Five Forces Model

Force Field Analysis

Diffusion of Innovations

Gap Analysis

 

 

 

 

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