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Marketing Mix

The marketing mix are four principles of marketing that enable a firm to develop their strategy around providing the right product, at the right price, promoted to the right target audience who can then purchase the product at the right place. The articles below will help you obtain a better understanding of what the marketing mix is made up of. There are further articles to help you develop your understanding of this important topic. The service marketing mix goes on to expand upon the traditional marketing mix and talks about people strategies, process, and physical environment of a firm.


Marketing mix What is it?





Packaging Strategies

Service Marketing

Service Marketing Mix

Promotional Mix Expanded

Buzz Marketing

Ambush Marketing

White Labeling

Product Placement

Product Objectives

Hierarchy of Effects Model


Push and Pull Strategy


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