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BTEC National Marketing UNIT 3 2010 Specification
Download UK specification here
Pass One describe how marketing techniques are used tomarket products in two organisations
P1 asks you to cover:
These have to be covered looking at two organisations. One service based the other product based.
Pass 2 Describe the limitations and constraints of marketing
P2 looks at the contraints on an organisation. This refer legal and voluntary constraints a company has to follow.
Information to come soon.
Pass 3 Describe how a selected organisation uses marketing research to contribute to the development of its marketing plans
Looks at how a firms uses research to help them plan for the future. The following links may help you:
P4 Use marketing research for marketing planning
Information to come soon.
P5 Explain how and why groupsof customers are targeted for selected productsThe following pages will help you here:
P6 Develop a coherentmarketing mix for a newproduct or service.
The following pages will help you with P6
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