BTEC Business & HND Marketing

Guidance Notes

Introduction

In this section we provide guidance notes for specific units from BTEC Level 3 Business Courses and BTEC Level 5 (HND/HNC) marketing Courses. For each unit covered we explain the criteria and to help you satisfy the criteria we refer you to relevant LearnMarketing.net articles . There is also a link to the Edexcel document which lists the course criteria.

BTEC Business Level 3 (2016)

BTEC Business Level 3 Unit 2 Developing A Marketing Campaignt LearnMarketing.net Guidance Notes Article Edexcel (Pearsons) Document Link

Introduction to the principles and purposes of Marketing that underpin the creation of a rationale for a marketing campaign

A1

A1 Criteria Guidance Notes Developing A Marketing Campaign Specification

Introduction to the principles and purposes of Marketing that underpin the creation of a rationale for a marketing campaign

A2, B1, B2

A2, B1, B2 Criteria Guidance Notes Developing A Marketing Campaign Specification

Introduction to the principles and purposes of Marketing that underpin the creation of a rationale for a marketing campaign

B3, C1 Criteria Guidance Notes

B3, C1 Criteria Guidance Notes Developing A Marketing Campaign Specification

Introduction to the principles and purposes of Marketing that underpin the creation of a rationale for a marketing campaign

C2, C3 Criteria Guidance Notes

C2, C3 Criteria Guidance Notes Developing A Marketing Campaign Specification

Introduction to the principles and purposes of Marketing that underpin the creation of a rationale for a marketing campaign

C4 Criteria Guidance Notes

C4 Criteria Guidance Notes Developing A Marketing Campaign Specification

BTEC Business Level 3 (2010)

BTEC Business Level 3 LearnMarketing.net Guidance Notes Article Edexcel (Pearsons) Document Link
Introduction to Marketing Introduction to Marketing Guidance Notes Unit 3 - Introduction To Marketing, QCF Level 3 - BTEC National, Unit code - Y/502/5411
Market Research In Business Market Research In Business Guidance Notes Unit 10 - Market Research In Business, QCF Level 3 - BTEC National, Unit code - H/502/5427
Relationship Marketing Relationship Marketing Guidance Notes Unit 11 - Relationship Marketing, QCF Level 3 - BTEC National, Unit code - K/502/5431
Internet Marketing In Business Internet Marketing In Business Guidance Notes Unit - Internet Marketing In Business, QCF Level 3 - BTEC National, Unit code - M/502/5432

BTEC Higher Nationals Levels 4 and 5 (2014)

HND Course Unit LearnMarketing.net Guidance Notes Article Edexcel Document Link
HND/HNC Level 5 - Marketing Principles (Unit 4) Marketing Principles Guidance Notes Unit 4 - Marketing Principles, QCF Level 5 - BTEC National, Unit code - F/601/0556

Further Reading

If the business and marketing qualifications you are studying are not covered by this article visit LearnMarketing.net's theory page which has an extensive range of marketing and business articles and guidance

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Studying Business Management visit www.learnmanagement2.com